Want to become a knowledgeable & certified Pardot expert?
Your transformation into a professional who can do that begins here!
This focused Pardot training is created for Salesforce consultants, digital marketers, or someone who wants to have a head start with the Pardot platform.
Say hi, to your lecturer Kristina Alexandra!
Kristina Alexandra knows Pardot inside out. As a 10x certified Salesforce and Pardot expert and digital marketing consultant, she’s spent the last 9 years helping other businesses to utilize Salesforce, Pardot social media, and content marketing effectively.
Lucky for us, she decided to share her knowledge with the world by building an online course!
When Kristina had the idea to build online courses, she was running a consultancy that helped small, medium, and large businesses implement the Marketing Cloud Account Engagement (ex Pardot) automation platform and develop a marketing strategy. Like many in the Salesforce community, Kristina discovered online courses while looking for better ways to deliver her expertise to the volume of people asking.
This course is perfect if you are:
- looking to get a great understanding of all Pardot technicalities,
- switching to Pardot from another marketing automation platform,
- Salesforce admin new to Pardot and want to learn and get certified.
Course testimonial from Rebecca Heald (17x certified Salesforce consultant)
1. Why do you think it is a great course?
Kristina's Pardot course was recommended to me by a friend and colleague. I had seen Kristina deliver Pardot sessions before and knew that it would not disappoint!
Kristina delivers excellent informed content in an engaging and knowledgeable way. She is clear and thorough, boosting confidence in the learner to start and continue on their Pardot journey.
2. Did you enjoy watching the lectures and what do you think about the presenter?
Kristina's lectures are the right length per topic with the right balance on presentation and demonstration. I was thoroughly engaged for every segment. Her delivery is on point. This course helped me with refreshing aspects of Pardot that I had forgotten as well as bringing fresh up to date content.
3. Was there something unique or special bout the course?
This course is unique in delivery and feel. The additional learner support is truly invaluable. Time has clearly been taken to produce a professional, contemporary and informative curriculum.
4. Do you think it is worth the investment?
Kristina's course is well worth my investment and yours. This is a resource that I certainly will be returning to time and again. Thank you Kristina.
Example Curriculum
- 05. Dashboard (10:00)
- 06. Settings (7:18)
- 07. Filters (5:32)
- 08. Score & Scoring Categories (6:19)
- 09. Connectors (15:00)
- 10. Domain Management (9:51)
- 11. Standard & Custom Objects (12:24)
- 12. Standard & Custom Fields (13:10)
- 13. Prospect Import (14:42)
- 14. Prospect Export (4:15)
- 15. Recycle Bin (8:24)
- 16. Security (5:37)
- 17. Users (10:32)
- 18. Queues (3:12)
- 19. Groups (5:12)
- 20. Roles (9:55)
- 21. Folders (6:20)
- 22. Naming Conventions (5:09)
- 23. Automation Rules (6:50)
- 24. Page Actions (8:11)
- 25. Connected Campaigns (6:15)
- 26. Custom Redirects (10:29)
- 27. Dynamic Content (11:47)
- 28. Files (7:09)
- 29. Email Templates (Published and Drafts) (21:26)
- 30. List Emails (A/B Tests, Testing, Scheduling) (7:20)
- 31. Preference Center Page (11:51)
- 32. Engagement Studio (22:18)
- 33. Form Handlers (7:27)
- 34. Forms (9:42)
- 35. Layout Templates (7:24)
- 36. Landing Pages (13:54)
- 37. Search Marketing (Keywords, Competitors, Paid Search, Site Search) (5:53)
- 38. Segmentation Lists (13:45)
- 39. Tags (11:03)
- 40. Social Posting (4:56)
- 41. Prospects (7:14)
What is the COST of NOT using Pardot properly?
❌ Not utilizing all the features you are given
❌ Not know how to use Pardot, so just avoid it
❌. Waisted time on implementing/adopting/customizing in wrongly
❌. You being frustrated on a daily basis
❌. Disappointed team & management from purchasing the system
❌ Not seeing the value in 5 digit investment you are making on an annual basis
❌. Looking for alternative solutions, when you have already a phenomenal tool in front of you